PRESS RELEASE: New Sony HX80 Compact Camera and Wireless Flash System Announced

PRESS RELEASE: New Sony HX80 Compact Camera and Wireless Flash System Announced

Sony has announced the new HX80 Compact camera which I had a small preview of last week while in Miami shooting the new 24-70 f/2.8 and 85 1.4 G Master lenses. It is a compact, smaller than the RX100 series and comes in at an affordable $349. Below is the press release and stats for the HX80 and the new Wireless Flash System for the Sony system..which has finally been created 😉

Sony Announces New HX80 Compact Camera with 30x Zoom and Electronic Viewfinder

New Model is World’s Smallest Camera with 30x Optical Zoom Lens1

SAN DIEGO, Mar. 7, 2016 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced the newest addition to their compact zoom camera lineup, the DSC-HX80 model.

The new camera features a variety of advanced imaging capabilities including 30x optical zoom, a high-resolution 18.2 MP2 Exmor R CMOS Sensor and a retractable OLED Tru-Finder in a class-leading compact body. Along with the DSC-HX90V model, the HX80 camera becomes the only compact high-zoom camera with a retractable electronic viewfinder, making it an extremely appealing and flexible solution for travel and family photography and video shooting. .

The HX80 also features a high-resolution, 921k dot LCD screen that tilts a full 180 degrees for comfortable arms-length portraits or “selfies” and is Wi-Fi / NFC compatible.

Key features for the new model are included below:

Compact Hi-Zoom HX80 Camera w/ Built-in Retractable EVF

Available in April for about $350

· Premium 30x ZEISS Vario-Sonnar T* optical zoom lens with 60x “Clear Image” digital zoom capability

· Built-in pop-up OLED Tru-Finder EVF w/ high contrast and vivid colors

· 18.2 MP Exmor R CMOS sensor and BIONZ X processor ensure the finest capture details for still images and Full HD videos in all lighting conditions

· Optical SteadyShot with 5-axis image stabilization minimizes effects of camera shake

· 921k dot, 3.0 type LCD screen that tilts a full 180 degrees

· Full HD movie shooting capabilities including high-speed XAVC S format at 50 Mbps

· Built-in ‘pop up’ flash for low-light shooting support

· Compatible with Wi-Fi / NFC for seamless wireless transfer of content and with select Sony PlayMemories™ Camera apps

A variety of exclusive stories and exciting new content shot with Sony imaging products can be found at www.alphauniverse.com, Sony’s growing community site built to educate, inspire and showcase all fans and customers of the Sony imaging brand.

Sony Announces Development of New Wireless Lighting Control System at WPPI 2016

LAS VEGAS, Mar. 7, 2016 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today announced plans to release a new wireless lighting control system to meet the growing demands of professional Sony photographers.

Designed for compatibility with their α interchangeable cameras and external flash units, the new lighting system will include the FA-WRC1M wireless radio commander as well as the FA-WRR1 wireless radio receiver. A prototype of the new system will be on display in Sony’s booth at WPPI 2016.

With a maximum range of 30m (approx. 98 feet), the new radio controlled system will allow for an extremely flexible wireless flash shooting experience with exceptional performance in all types of shooting conditions. In total, the system can control a maximum of 15 separate flash units in up to 5 groups of flashes. While using the system, photographers have the ability to control the exposure of connected flash units either manually or automatically depending on preference. Additionally, the new lighting control system will be capable of flash sync speeds of up to 1/250th of a second with high speed sync (HSS) available as well.

The new Wireless Lighting Control system will be available this summer at authorized retailers throughout the US and Canadian markets. Pricing and detailed specifications will be released at a later date.